Strategic Growth Marketeer

Maxem is growing fast, and that’s why we’re looking for a Strategic Growth Market who wants to make an impact in a fast paced, international environment. You play a key role in setting up Maxem’s growth strategy, and are responsible for defining, building and scaling up growth strategies focused on client acquisition and turnover. 

Maxem is an Amsterdam-born company with a clear mission: working together towards a zero-emission future so that we leave behind a legacy that future generations can be proud of. Our innovative platform, Maxem Energy cloud connects and intelligently manages charging stations, stationary batteries and solar energy to optimise energy use. It also offsets grid connection limitations, enabling more companies to electrify and switch to a fully electric fleet. 

Do you want to contribute in accelerating the energy transition?

As our first marketer, you play an important role. You take care of the basics and scale up step-by-step to a growing, machine

You lay the foundation (website, dashboards, measurability), increase our visibility through campaigns, offline events, captivating content and ensure that we reach the right audience at the right time, with the right message. 

What does this mean for your role? 

Growth strategy & planning - Develop the roadmap for growth, determine with channels (paid, organic, e-mail, CRM, affiliate, etc.) we implement and how this combination of channels ensures maximum ROI and scalability. 

Performance marketing & experimentation - set up effective campaigns via paid media for our target audience and ensure systematic A/B testing, optimise conversion (CRO), landing pages and customer journeys 

Lifecycle & retention - Work on effective funnels and test these, develop onboarding flows, customer nurturing, retention campaigns and ensure that existing customers continue to see the worth in the platform

Data & Analytics - Monitor KPI’s such as CAC, LTV, ROAS and churn, analyse data to identify bottlenecks and use these insights to form future strategies. 

Cross functional team work - Work together with Sales, Product Management and operations to guarantee consistent messaging, branding and user experience. 

Content and creation - Develop a content strategy and ensure that content, creatives, copy, and visuals are created and published at the right moments.

Discover innovation and growth channels - Try new channels, technologies, and tools. Dare to experiment and be willing to take thoughtful, evidence based risks.

What do you bring to the table?

• 4-8 years of experience in growth/performance/digital marketing, preferably in SaaS, tech, e-commerce, or a similar environment 

• Strategic and hands-on mindset: you think strategically but also act hands-on; you can engage and convince stakeholders

• Technical/tooling experience: experience with tools for paid media, SEO, CRO, marketing automation/CRM tools, analytics (such as google analytics, tag manager)

• Excellent communication skills in both Dutch and English; able to present ideas clearly - internally and externally 

• Strong analytical skills; comfortable working with numbers, dashboards, Google Analytics, Looker Studio, Excel, and Power BI 

• Strong organisational skills with the ability to manage multiple priorities at once

• Self-starter, adaptable, and able to thrive in a fast-growing, innovative scale-up environment

• Problem solving mindset with attention to detail and a proactive approach

• Familiarity with the EV charging or energy industry is a plus 

• Driven to collaborate on a zero-mission future

What do we offer you?

• A market conform salary based on relevant work experience.

• 38 vacation days!!

• A pension scheme, so we’re already thinking ahead with you about your future.

• All equipment needed to set you up for success, or an allowance if you use your own.

• A catered lunch at the office every day.

• Amazing team events and weekly Friday drinks with your colleagues.

• A hybrid working model with a mix of office and remote work.

• A monthly wellbeing budget through Alleo for extra flexibility in secondary employment benefits.

• The possibility of a lease bike through our lease bike plan.

• We encourage travel by public transport and provide an NS Business Card for commuting and business travel.